Herb Severson, PhD, a key developer of Enough Snuff, Tobacco Zero and other evidence-based resources, is a licensed psychologist with more than 30 years of experience in helping people quit using smokeless tobacco and cigarettes.
Dr. Severson has been an investigator on more than 50 National Institutes of Health grants researching the development and evaluation of tobacco prevention and cessation. His current research involves the evaluation of smokeless tobacco and smoking cessation programs, including web-based cessation and interactive computer-based tobacco prevention programs for youth.
He is a contributing author of the 1986, 1994 and 2001 Surgeon General's Reports, and has written numerous books and over 30 video and computer programs on tobacco prevention and cessation.
Dr. Severson, who received his PhD from the University of Wisconsin, Madison, is a Senior Research Scientist at Oregon Research Institute and president of Deschutes Research.
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